The entire arena was engulfed in the sounds of the crowd chanting three words: “Trust the process!”
This chant has become the rallying cry of Philadelphia 76ers fans, and in particular has become a way to hype up center Joel Embiid during the game.
Embiid’s much-anticipated return to the court after missing his first two seasons due to injury has fans chanting “Trust the process” every time he steps up to the free-throw line.
(For the record, Embiid refers to himself on Instagram as “Joel ‘The Process’ Embiid.”)
The fans at the Wells Fargo Center are chanting Trust the Process. Joel Embiid isn't even playing. #sixers
— Derek Bodner (@DerekBodnerNBA) January 25, 2017
The mantra’s roots come from former Sixers GM Sam Hinke’s hope-based approach to team building, which resulted in three losing seasons but has found new life in this season’s lineup.
Embiid has his own approach to “the process,” which involved some soul searching for him after being sidelined and going through personal turmoil.
“I went through two surgeries, lost my brother, thought about some stuff I shouldn’t have thought about, so that’s my own process,” he told CSN Philly. “And then the process of going through the rehab and finally getting back on the court and getting the chance to finally play in the league, that’s my process.”
Great team win tonight #TheProcess
— Joel Embiid (@JoelEmbiid) January 21, 2017
It’s evident that “the process” is paying off for the Sixers this season. Whether it is because of the chant or the renewed energy of the team, the 76ers have won nine out of their last 12 games as of their win against the Los Angeles Clippers Tuesday night.
Head coach Brett Brown is a fan of all the cheering because it adds an element of “fun” to the crowd.
“I do [like it],” Brown told ESPN in an interview. “I do. You know, I think we need something like that in this city and I’m not frowning upon that. We want to have some fun.”