The Louis Vuitton x Supreme collaboration has both the luxury world and the streetwear world excited.
The partnership debuted at the Louis Vuitton Fall-Winter 2017 show in Paris in January. The line features Supreme x Louis Vuitton logo t-shirts, wallets, back packs, skate decks, trunks, and more in a variety of black and red leather, camo and denim.
The new merch won’t hit Louis Vuitton stores until July 17, GQ says, but the gear has already hit the sports
Wide receiver for the New York Giants Odell Beckham Jr.’s wore Supreme x Louis Vuitton Nike cleats for the Pro Bowl on January 29.
— NFL on ESPN (@ESPNNFL) January 29, 2017
Cruz Beckham, David Beckham’s 11-year-old son, posted a couple of photos to Instagram in his brown monogram hoodie with Supreme logo right at the center, which Harper’s Bazaar says was not featured in the show, thanking @mrkimjones in the caption. The retired professional soccer player sat front row at the show on January 19.
The collaboration features some items that will be sure to catch athlete’s eyes, like duffles perfect for road games, a denim monogram baseball shirt and even baseball bats.
Supreme opened in 1994 catering to skate culture in New York, growing to reflect young counter-culture as a whole, according to their website. Over the years their style has attracted an athletic clientele.
Michael Jordan unveiled the Supreme x Jordan Collaboration back in 2015.
Giants player Victor Cruz has also been seen wearing the brand.
Supreme used Mike Tyson in a 2007 ad campaign.
Louis Vuitton has also used athletes to sell their goods. Muhammad Ali and grandson were featured in their 2012 core values ad campaign.
Michael Phelps and former gymnast Larisa Latynina modeled together for the same campaign.
The Louis Vuitton New York Men’s Week show over the summer brought out Beckham again, along with Dwayne Wade and Cruz.
Check out the entire show at louisvuitton.com.