LaVar Ball is quite possibly the biggest stage mom in sports right now.
His son’s Lonzo, LiAngelo and LaMelo are headed down the right track to make a name for themselves in the NBA as long as dad doesn’t get in the way. Lonzo was a point guard at UCLA and is heading into the draft this year. LiAngelo and LaMelo are both still in high school, but have committed to play at UCLA as well.
While his kids are talented, Ball has made some comments that sometimes get more attention than the actual stats.
According to Yahoo! Sports Ball told the Orange County Register this about why UCLA didn’t win a title:
“Realistically you can’t win no championship with three white guys because the foot speed is too slow.”
“To me Zo is the best player in the world,” LaVar says. Yes, even better than all-stars LeBron James and Russell Westbrook. “I don’t know if he can beat them one on one,” Ball says, conceding the NBA stars are stronger than his son, the Pac-12 freshman of the year and an expected top pick in the upcoming NBA draft. “But I know he can beat them 5 on 5.”
Papa Ball’s tongue is catching up to him and could start costing his kids some money. The family is looking to add sneakers to their Big Baller Brand clothing line and they are having trouble finding a sponsor.
The company currently sells t-shirts, hats, shorts and sweats with a signature ‘BBB’ logo priced between $40 and $100. As the draft nears, Ball is considering sponsorships for Lonzo, as he is confident in him getting drafted. He told The Vertical he is targeting the $200 tier for sneakers, according to Bleacher Report.
Not only is Ball aiming high but he has alienated his options.
“ESPN.com’s Darren Rovell reported Nike, Under Armour and Adidas are not interested in an endorsement deal with Lonzo due to LaVar’s insistence ‘they license his upstart Big Baller Brand from him,’” the Bleacher Report said.
Adidas came back to say that there is still potential to partner with Big Baller Brand, according to Bleacher Report, but it doesn’t look like Nike will come around.
According to ESPN, Nike consultant George Raveling called Ball “the worst thing to happen to basketball in the last hundred years” during the SportsBusiness Journal’s World Congress of Sports.