Baseball should be fun. Kate Upton knows fun. And while we don’t yet know if her match to Detroit Tigers pitcher Justin Verlander will be made in heaven, we do know that the couple, plus social media definitely is.
Over the past couple of years, Upton, who graced the cover of the Sports Illustrated Swimsuit issue for the fifth time, and the Detroit starting pitcher have cultivated a strong social presence, particularly on Twitter. And no moment had bigger impact than Upton’s tweet about Verlander being overlooked for the Cy Young Award.
He had the majority of 1st place votes and 2 writers didn't have him on their ballots?!! can you pick more out of touch people to vote?@MLB
— Kate Upton (@KateUpton) November 16, 2016
The tweet caused a firestorm. People loved it. Bold, sexy and unapologetic, Upton brought some spice to the doldrums of the baseball off-season. Their relationship has played out on Twitter and Instagram, with mostly her frequent shares of personal moments. Verlander recently made waves with a Spring Training pool shot of Upton doing a quick sensual dance. That too got people talking.
Their playful nature has shown up a few times on Twitter, including a photo of Kate peeing outdoors, and their reenactment of a scene from Stepbrothers. The two met fun too, on the set of an MLB 2K12 commercial. They broke up in 2013 and she began dating dancer Maksim Chmerkovskiy. But she’d reunite with Verlander less than a year later. Upton confirmed their engagement at the 2016 Met Gala.
As MLB commissioner Rob Manfred feverishly searches to make baseball more fun by shortening it in numerous, less-than-popular ways, and though MLB tends to frown on big, wild personalities these days, baseball continues to be itself, quiet and less popular than the NFL. What Manfred misses is where it’s at: social media is how fans connect. That’s where the fun is had.
Kate Upton and Justin Verlander are happy to throw the party.
By: Jessica Quiroli