PRODAY

A new streetwear brand wants you to put on for your city and give back at the same time.

Hometeam is a budding athleisure brand repping Providence, Rhode Island, and supporting Social Enterprise Greenhouse, a local business incubator, according to their Indiegogo page.

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The mission: to leverage the unifying power of teams, to foster civic pride and rally people around local economic development.

Hometown, founded by Venture for America fellow Alyssa Gill, sells sports-inspired merchandise creating a team feel around a city.

“My passion for cities and the organizations that help grow their economies led me to the idea for Hometeam,” Gill said on her page.

The brand will sell beanies, t-shirts, baseball henleys and more repping Providence, or PVD.

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“They are literally putting their city on their back,” Gill said in a promotional video.

She has the goal of raising $5,000 by the end of March to launch in Providence, which will just be the brand’s first stop. They hope to expand to more cities in the Fall of 2017.

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By supporting Hometeam, you also support the entrepreneurs in Social Enterprise Greenhouse, who solely focus on mission-driven businesses. Ten percent of the money raised will go specifically to the health and wellness entrepreneurs at the hub. In return, donors will be the first to receive merchandise.

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Gill recognizes there is a lot of risk in investing in a first time entrepreneur, but she is committed to delivering the best product possible. Click here to donate. 

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posted on 03/07/2017 by Jenna Milliner-Waddell
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