PRODAY

There is so much new sneaker heat dropping this seasonl. In the last few weeks alone, sneakerheads saw three big releases with drop of the Off White x Nike Collaboration, the Scottie Pippen x Kith Collaboration with Nike, and KD’s new Red Velvet’s.

Starting off the October release roster is Damian Lillard with the Dame 4s.

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This will be Lillard’s fourth signature shoe. With recent sneaker releases leaning towards the flashy side (ie. Pippen’s cheetah print Air Maestro), it’s nice to see something with a more minimalistic aesthetic.

The Dame 4 focuses heavily on comfort. This shoe is meant not just for style, but for function. Attention to detail and a focus on comfort technology work together to make this sneaker one you won’t want to take off. It was designed with the court in mind.

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Lillard also pulled inspiration from his other passion, hip-hop, when designing the shoe. The heel features the acronym “YKWTII” meaning “You know what time it is.” While the sock liner also has a bit of inspiration on it, reading “Patience Persistence Purpose” next to phrase “Dame Certified.”

Lastly, the shoe’s lace band features important dates and numbers in Lillard’s career:

  • 35.12 – Breakout game stats that put Damian on coaches’ maps in high school
  • 25.6.4 – Nation-leading stats that got Dame noticed during his final season at Weber State
  • 6 – Selected as the No. 6 overall pick and averaged 19 points, 6.5 assists and 3.1 rebounds per game to earn 2013 Rookie of the Year
  • 0.9 – With just .9 seconds remaining on the clock, Dame drained a game-winning three-pointer at the buzzer in 2014 and Dame Time was officially born
  • 0 – 0% chance critics gave Dame on his journey from Oakland to Ogden to Oregon

The next colorway of the Dame 4, the “Legacy,” will be released on October 20th.

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If that isn’t enough Lillard for hoop fans, the Oakland native also dropped his latest album, Confirmed today. The project features big guests like 2 Chainz and Lil Wayne.

 

 

 

posted on 10/06/2017 by Julia Dearing
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