Earlier this week, Hennessy US and Golden Boy announced an integrated partnership that will include digital micro-videos, special events, and cross-channel promotions between the cognac brand and boxing promotional company.
In anticipation of Golden Boy fighter, Canelo Alvarez’ fight tonight against GGG, Hennessy came up with a few cocktails inspired by the champion boxer to enjoy during your fight party.
Alvarez is a proud boxer who fights for family and country. He is excited about the partnership and the opportunity to live out Hennessy’s credo.
“For me, boxing isn’t just a passion – it’s a family legacy,” said Canelo. “Working with my Golden Boy team and Hennessy is the perfect way to celebrate that. It is my time to inspire others with my ‘Never stop. Never settle.’ story.”
Fight fans can check out some of the content that Hennessy and Golden Boy have cooked up so far here.
For more info on the big fight, be sure to read our resident boxing columnist, Royce Da 5′ 9″‘s take on the battle, exclusively on Proday.co.